Website for Home Inspection-company

Overview

Problem

LDS Inspections’ website was outdated, difficult to navigate, and overloaded with content, resulting in a poor user experience. Key functionality like forms, pricing, and scheduling tools were either broken or absent, making it difficult for users to engage with the site effectively.

The image below shows the old website:

My Role

Project Manager (Led requirements gathering, sitemap design, wireframing, and managed the project)

Year

2020

Team

Client’s team, Web Designer, SEO Analyst, Content Writer, Developer

Tools

Figma, Miro, Google Suite

Solution

The goal was to transform the existing website into a website that embodied trust, transparency, and expertise. We sought to streamline the user experience with an intuitive design and to develop key features like a 2-in-1 pricing calculator and scheduling tool, aimed at improving conversions and user satisfaction.

To enhance the user experience, we restructured the website’s information architecture, reducing clutter and making key actions more accessible.
We implemented an intuitive layout with clearly defined navigation paths, leading users directly to the most important features.
The addition of a dual-purpose pricing calculator and scheduling tool made it easier for users to get instant quotes and book services, which streamlined the booking process and boosted conversions.

design

New site structure & Information Architecture

We simplified the site by reducing the original 25 pages into six essential pages. This could help users to find the information they needed without feeling overwhelmed.

Wireframes

I focused on creating an intuitive flow through the website, ensuring that each page was easy to navigate. Key user actions like filling out forms and scheduling inspections were optimized with CTAs to guide users through the journey.

Mockups

We provided multiple design options based on client feedback. The approved design centered on a deep blue and white color palette that convey trust and professionalism, paired with high-quality images to emphasize the company's expertise.

Comforting Design

The deep blue and white color scheme, complemented by wide-angle pictures of houses, helped to create a calm, professional tone that instills trust.

Contrast CTAs

We used bright orange for key CTAs to draw attention to important sections like the pricing calculator and the scheduling tool.

Whitespace use

Whitespace was strategically used to enhance the visual appeal, making the website feel spacious and easy to navigate.

Website redesign for home inspection company